Vallea Lumina – Coming to Whistler, July 2018.

Vallea Lumina Transforms Whistler into a Multimedia Wonderland.

The Adventure Group and Moment Factory partner on a multimedia night walk experience.


Image Credit: Foresta Lumina, Coaticook, Québec, Moment Factory

This summer, magical nights await visitors to Whistler at Vallea Lumina, a groundbreaking experience that will bring Cougar Mountain’s old-growth forest to life. Created by Montreal-based Moment Factory, and brought to Whistler by The Adventure Group, this multimedia experience invites guests into an enchanting universe, inspired by Whistler’s unparalleled natural beauty and local culture.


Image Credit: Nova Lumina, Chandler, Québec, Moment Factory

The critically acclaimed Lumina night walk series is the esteemed concept of Moment Factory, an award-winning multimedia entertainment studio specializing in the production of immersive and mesmerizing environments; previously collaborating on events with Madonna, the NFL, the Sagrada Familia and Arcade Fire, among others. Following the success of seven previous nightwalk experiences across the globe, Moment Factory has partnered with The Adventure Group, Whistler’s premiere adventure and activity operator, to stage Vallea Lumina at Cougar Mountain. Located just eight minutes north of Whistler Village, in the heart of a lush rainforest with a stunning backdrop of mountain and valley views, the setting lends an otherworldly atmosphere to the experience. Inspired by the local culture and the natural beauty of its location, the nightwalk will use a universal language, speak to audiences of all ages and interests and bring generations together using a combination of emotive lights, videos, soundscape and scenography. Guests will feel transported to another world, with plenty of opportunities to touch, play, explore and engage with the environment.


Image Credit: Nova Lumina, Chandler, Québec, Moment Factory

“Our company exists to create moments for people that will be memorable and impactful through their interaction with nature”, says The Adventure Group Founder & CEO Joey Houssian. “Introducing an interactive, outdoor, multimedia night walk is an exciting evolution for us, and one I can’t wait to share. The collaboration between Moment Factory and The Adventure Group has been very special and to see two leaders in their respective fields come together to create something like this for Whistler has been rewarding in many ways, not least of which has been working with some of the most creative people on the planet.”

Vallea Lumina launches on Wednesday July 18, 2018 and will run daily until October 2018. The experience begins at sundown and takes place every 20 minutes (exact times vary depending on time of year). The illuminated 1.5km long trail takes approximately 60 minutes to complete, and a complimentary shuttle service will be provided to transport visitors between Whistler Village and Cougar Mountain. Tickets cost $29 for adults (16+), $24 for youth (6 to 15 years) and children 5 years and under receive free admission. For more information or to book, visit tagwhistler.com/lumina.

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About The Adventure Group
Motivated by a simple philosophy – to create moments of growth through high quality experiences that are fun, safe, and memorable – The Adventure Group is Whistler’s premiere booking service, connecting locals and visitors to all the region has to offer. By providing a diverse collection of activities in one place, and with a variety of offices located throughout Whistler, The Adventure Group is the most convenient way for visitors to book their adventures in Whistler. The Adventure Group’s portfolio of activities include Superfly Ziplines, Wedge Whitewater Rafting, snowmobile tours, RZR tours, snowshoe tours on Whistler Mountain and the Treetop Adventure Course. The Adventure Group offers a wealth of experiences for explorers of all ages and skill levels eager to tap into their sense of adventure.

About Moment Factory
Moment Factory is a multimedia studio with a full range of production expertise under one roof. Our team combines specializations in video, lighting, architecture, sound and special effects to create remarkable experiences. With its headquarters based in Montreal, the studio also has offices in Los Angeles, Tokyo, London, New York City and Paris. Since its inception in 2001, Moment Factory has created more than 400 unique shows and destinations. Productions span the globe and include such clients as Los Angeles Airport, Microsoft, NFL, Sony, Toyota, the Sagrada Familia in Barcelona, Madonna and Royal Caribbean.

Media Contacts:
Rebecca Peters
Avenue PR
778.751.7029
[email protected]
W: Avenuepr.ca

Kelsey Millman
Avenue PR
778.379.4988
[email protected]
W: Avenuepr.ca

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