All posts by Karen

Vallea Lumina – Coming to Whistler, July 2018.

By | Vallea Lumina | No Comments

Vallea Lumina Transforms Whistler into a Multimedia Wonderland.

The Adventure Group and Moment Factory partner on a multimedia night walk experience.

Image Credit: Foresta Lumina, Coaticook, Québec, Moment Factory

This summer, magical nights await visitors to Whistler at Vallea Lumina, a groundbreaking experience that will bring Cougar Mountain’s old-growth forest to life. Created by Montreal-based Moment Factory, and brought to Whistler by The Adventure Group, this multimedia experience invites guests into an enchanting universe, inspired by Whistler’s unparalleled natural beauty and local culture.

Image Credit: Nova Lumina, Chandler, Québec, Moment Factory

The critically acclaimed Lumina night walk series is the esteemed concept of Moment Factory, an award-winning multimedia entertainment studio specializing in the production of immersive and mesmerizing environments; previously collaborating on events with Madonna, the NFL, the Sagrada Familia and Arcade Fire, among others. Following the success of seven previous nightwalk experiences across the globe, Moment Factory has partnered with The Adventure Group, Whistler’s premiere adventure and activity operator, to stage Vallea Lumina at Cougar Mountain. Located just eight minutes north of Whistler Village, in the heart of a lush rainforest with a stunning backdrop of mountain and valley views, the setting lends an otherworldly atmosphere to the experience. Inspired by the local culture and the natural beauty of its location, the nightwalk will use a universal language, speak to audiences of all ages and interests and bring generations together using a combination of emotive lights, videos, soundscape and scenography. Guests will feel transported to another world, with plenty of opportunities to touch, play, explore and engage with the environment.

Image Credit: Nova Lumina, Chandler, Québec, Moment Factory

“Our company exists to create moments for people that will be memorable and impactful through their interaction with nature”, says The Adventure Group Founder & CEO Joey Houssian. “Introducing an interactive, outdoor, multimedia night walk is an exciting evolution for us, and one I can’t wait to share. The collaboration between Moment Factory and The Adventure Group has been very special and to see two leaders in their respective fields come together to create something like this for Whistler has been rewarding in many ways, not least of which has been working with some of the most creative people on the planet.”

Vallea Lumina launches on Wednesday July 18, 2018 and will run daily until October 2018. The experience begins at sundown and takes place every 20 minutes (exact times vary depending on time of year). The illuminated 1.5km long trail takes approximately 60 minutes to complete, and a complimentary shuttle service will be provided to transport visitors between Whistler Village and Cougar Mountain. Tickets cost $29 for adults (16+), $24 for youth (6 to 15 years) and children 5 years and under receive free admission. For more information or to book, visit


About The Adventure Group
Motivated by a simple philosophy – to create moments of growth through high quality experiences that are fun, safe, and memorable – The Adventure Group is Whistler’s premiere booking service, connecting locals and visitors to all the region has to offer. By providing a diverse collection of activities in one place, and with a variety of offices located throughout Whistler, The Adventure Group is the most convenient way for visitors to book their adventures in Whistler. The Adventure Group’s portfolio of activities include Superfly Ziplines, Wedge Whitewater Rafting, snowmobile tours, RZR tours, snowshoe tours on Whistler Mountain and the Treetop Adventure Course. The Adventure Group offers a wealth of experiences for explorers of all ages and skill levels eager to tap into their sense of adventure.

About Moment Factory
Moment Factory is a multimedia studio with a full range of production expertise under one roof. Our team combines specializations in video, lighting, architecture, sound and special effects to create remarkable experiences. With its headquarters based in Montreal, the studio also has offices in Los Angeles, Tokyo, London, New York City and Paris. Since its inception in 2001, Moment Factory has created more than 400 unique shows and destinations. Productions span the globe and include such clients as Los Angeles Airport, Microsoft, NFL, Sony, Toyota, the Sagrada Familia in Barcelona, Madonna and Royal Caribbean.

Media Contacts:
Rebecca Peters
Avenue PR
[email protected]

Kelsey Millman
Avenue PR
[email protected]

Whitewater Rodeo – June 20th, 2018.

By | White Water Rafting | No Comments

Whitewater Rodeo – June 20th 2018

It’s that time of year again Whistlerites! Time for the local adventurers to band together to have a bit of fun, make fools of themselves, compete for some awesome prizes and do a little rafting along the way.
Last year was a huge success being the 20th anniversaries for both Wedge Whitewater Rafting Rodeo and our good local friends at Zero Ceiling, and this year we’re going back to our roots.

That’s right, the epic whitewater rafting race will be followed by the legendary, exclusive after party on Cougar Mountain. It’s back, and it’s bigger and better than ever. Celebrate the start of summer with the very best adventure and après Whistler has to offer.

The Rodeo is legendary and so are Zero Ceiling and together we are going to make this the best day and night of the summer. Come join us on June 20th and rock out to what will be the best and most legendary rodeo yet. Here are the deets:

Wednesday, June 20th

– Choose between 9am, 10am, 1pm, or 3pm start time (please note you may not get your requested start time, depending on demand)
– You must arrive 15 minutes before your chosen start time
– Each crew must have six members, including at least two men and two women
– You must pay for six spots (ie. a full boat) on registration to secure your boat (crew names can be changed after booking for no extra fee)
– Every participant must sign a release of liability waiver to take part in white water rafting
– Participants must be aged 19 and over
– Transport will be provided to and from the Green River and Cougar Mountain

Rodeo & After Party Includes:

– A class three whitewater rafting adventure down the Green River
– Raft games and competitions…and of course, prizes for the best paddlers on the river
– Free après (burgers and beers) at Longhorn’s
– Exclusive after party on Cougar Mountain with an open bar
– Great tunes from local legends Skiitour
– Costume competition…the standards are pretty high, so get planning now!
– A little teaser of the action from a few years ago:

EARLY BIRD TICKETS SOLD OUT! Don’t worry, there’s plenty more boats left at only $109 per person, so grab your crew now – must have everyone’s payment to complete your registration!

All proceeds of the event go to Zero Ceiling to help tackle homelessness by providing housing, employment, support and outdoor adventure! Thanks to The Adventure Group, Wedge Whitewater Rafting, Gibbons and Good Fortune Collective for this incredibly generous donation!
For more info, call Wedge Rafting at (604) 932 7171 or email: [email protected]
Spaces go quickly so don’t delay – it’s the longest running event and the hottest party in town! Please like our page for the most up-to-date info and please share with your friends!

Buy tickets here!

For more info, call Wedge Rafting at (604) 932 7171 or email: [email protected]

Please like our page for the most up-to-date info and please share with your friends!


Summer Adventures – Green River & RZR Open!

By | RZR Tours, White Water Rafting | No Comments

Summer Adventures: Green River Rafting and RZR Tours Open!

The sun’s out and the snow is melting, that only means one thing…summer is coming! And so are the adventures.

Green River Rafting is in Full Swing.
The Green River opened last weekend with bustling waters. Early season rafting is the best time to get out, higher water levels make for an adrenaline filled adventure.

Early season rates are a steal at, $99/Adult & $79/Child from now until May 17th. Daily departures happen at 9am, 12pm and 3pm.
For a sneak preview and to book click here.

Stay tuned for updates on the Cheakamus and the Elaho-Squamish River tours later in the summer!

Buckle Up – RZR Tours Open This Weekend
We’ve had an incredibly generous winter in Whistler this year, receiving a whopping 40.6 feet of snow!
Our operations team have been battling snow and plowing the trails since late April to get them open for us early season enthusiasts! Thanks to their hard work, we can now look forward to the RZR Tours official opening this weekend Saturday, May 12th.

Tell me more…
Fire up your RZR engine and be first on the trails laying fresh tracks in Whistler’s rugged backcountry.
Until more of the snow melts, we will be offering a shortened 1.5 hour round trip (45 minutes ride time) beginner tour at the discounted rate of $189/2-seater and $269/4-seater. Stay tuned as very soon we will be running tours daily that will have you exploring our natural paradise, riding side-by-side, ripping through the mud without a care.
For more details and to catch a sneak peak of our RZR’s in action click here.

It’s time to embrace the first glimpses of summer!

Zipline Renaming Contest.

By | SuperFly | 5 Comments

Z1 & Z2 Renaming Contest – Win a Superfly Ziplines Adventure for Two!

Z1 and Z2 are not the most creative and exciting names for ziplines, so why are they called that?
Before we built the two epic ziplines that redefined our zipline experience in 2013, Superfly Ziplines was called “Zoom Ziplines”, and during construction the engineers labelled the record-breaking lines as “Zoom 1” and “Zoom 2”. Throughout the process these were shortened to Z1 and Z2, but it was never intended for these names to be brought to the public. After some long nights of brainstorming by the team and much discussion back and forth, the internal debate over new names was deadlocked. When it was brought to a vote it came back as a tie, and so without a decision, the construction names of Z1 and Z2 just stuck.
In contrast, the third and fourth ziplines on Superfly are called “Godzilla”, a fan favourite that features the fastest acceleration of all lines, and “Basejumper”, which completes your journey down to our base area. Z1 and Z2 never really rolled off the tongue or fit with the others, and we’ve decided it’s about time to finally come up with something a little more original.

Send your most innovative and ingenious names for these spectacular ziplines to [email protected] and if we select your ideas to officially rename our ziplines, you’ll win a gift certificate for 2 to experience Superfly Ziplines and ride on the ziplines that you named!

Contest closes Thursday, May 17th 2018.

Spring Savings Are Here.

By | Snowmobile Tours, SuperFly | No Comments

Late Season = Best Season.

With warmer temperatures, less crowds and discounted rates. Now is the time to make a trip to Whistler. We’re discounting the following adventures from now through to mid-May. (Snowmobile tours are snow dependant).

Superfly Ziplines$119 | Now: $99 /Adult.
2 Hour Snowmobile Tours$189/Driver $99/Passenger | Now: $159 /Driver, $79 /Passenger.
2.5 Hour Snowmobile Tours$219/Driver $109/Passenger | Now: $189 /Driver, $99 /Passenger.

Contact us to make a reservation or book online using the links above.

Family Day 2018 at The Adventure Group.

By | Snowmobile Tours, Snowshoe Tours, SuperFly | No Comments

Spend Family Day with your loved ones this year, outside in the fresh mountain air.
The Adventure Group and Superfly Ziplines are offering 50% off all activities to BC residents on Monday, February 12th 2018.

Choose from:

Exhilarating snowmobile tours. Introduce your family to the sport of snowmobiling in a safe and fun environment; the kids are going to love this tour as they can drive their own mini-snowmobiles.

Serene snowshoe tours on Whistler Mountain are the perfect way to sightsee and learn about the Coastal Mountains ecology. Explore the places skis won’t take you on a 1 hour or 2 hour snowshoe adventure.

Soar down the longest ziplines in Canada at Superfly Ziplines, at well over a kilometre long and 600ft high this is sure to be a Family Day adventure you won’t soon forget.

Valid BC ID to be presented at check-in. Online bookings not available, please call or email us here to make a reservation.

Win a Whistler Adventure Vacation.

By | Forged Axe Throwing, Snowmobile Tours, Snowshoe Tours, SuperFly, Uncategorized | No Comments

Always wanted to go on the ultimate, adventure filled Whistler vacation!? Now is your time to WIN IT!

WIN a Whistler, Adventure Vacation for 2 people.
Grand prize includes:

2 Nights in a Deluxe Studio at the Crystal Lodge & Suites
Superfly Ziplines Adventure
2 hour beginner or intermediate Snowmobile Tour
Axe Throwing with Forged Axe
Bobsleigh Experience at Whistler Sliding Centre

Enter Here:

Winner announced on Feb 1st 2018.

Snowmobile – Locals Ride Free Week!

By | Snowmobile Tours | No Comments

Locals Ride Free Week!

We’re bringing that post-holiday season reward in the form of FREE SNOWMOBILING.
If you’re a Pemberton, Whistler or Squamish local, we’re inviting you to come snowmobiling for FREE next week.

Experience the Whistler backcountry on a 2 hour (round trip) snowmobile tour on January 8th – 10th, 2018.

Locals Ride Free Details:
– Sign-up for ‘Locals Ride Free Week’ on Sunday, January 7th at 9:15am at our main office next door to Rocky Mountain Chocolates, in the Hilton.
– In person only; every tour participant must be present at sign-up. No phone bookings.
– BC ID required to book (drivers license, pay stub… Something with your Whistler, Squamish or Pemberton address on)
– To drive a snowmobile, you must be 16 years old with a learners driving license.
– Tours available January 8th – 10th only.
– Bookings based on 2 people sharing 1 snowmobile so come to sign-up with a friend. Singles will be paired together & everyone will have a chance to drive during their tour.

Snowmobiling with The Adventure Group.
The Adventure Group is Whistler’s premier family & beginner snowmobile operator. Cruise along freshly groomed, wide open trails to beautiful vistas or let the kids join in on the fun with a chance to ride their very own mini-snowmobiles, all of this on brand new snowmobiles + this winter, The Adventure Group will be the first and only snowmobile tour operator in Whistler to not have an additional $20 – $30+ mandatory add on fee for ‘machine damage insurance’.

Find out more or a book a snowmobile tour here.

Give the Gift of Adventure this Christmas.

By | RZR Tours, Snowmobile Tours, Snowshoe Tours, SuperFly, Treetop Adventure, White Water Rafting | No Comments

Looking for last minute gift ideas for the adventure lover in your family?

This Christmas give your loved ones memories of a fantastic adventure in Whistler.
Up until December 25th, buy a $100 gift card for $90.

Gift cards valid for any activity:

*Hard-copy and digital gift cards available.

For more information or to purchase a gift card, give our reservations team a call on 604 932 0647 or email [email protected].